Watch Intro Video

Video

Course curriculum

  • 1

    Week One: Introduction to Selling

    • Welcome to Week 1

    • Energiser 1: Great Salespeople: Mindset and Behaviours

    • Selling Skills Survey

    • Talking Heads: Why I Love Sales

    • Energiser 2: The Sales Process

    • Discussion: The ABC of Sales

    • Podcast: Weekly Summary and Next Steps

    • Further Resources and Free Sales Tools

  • 2

    Week 2: Understanding your Customer

    • Welcome to Week 2

    • Energiser 1: Who are your ideal customers?

    • Energiser 2: Seeing their World through their Eyes

    • Activity 1: Analysing your Customers

    • Energiser 3: Who makes the decision to buy?

    • Activity 2: Profiling your customer's buying centre

    • Talking Heads: The Buyers View of Sales

    • Energiser 4: Buying Behaviour

    • Activity 4: The Changing B2b Buyer

    • Podcast: Weekly Summary and Next Steps

    • Further Resources and Free Sales Tools

  • 3

    Week 3: Prospecting

    • Podcast: Introduction to Week 3

    • Energiser 1: Making your Number

    • Activity 1: Pipeline Planning

    • Energiser 2: Generating Leads

    • Talking Heads: Personal Branding for Sales

    • Activity 2: Social Selling Index

    • Energiser 3: Getting a First Meeting

    • Activity Three: Prospecting Call (Part One)

    • Activity Three: Prospecting Call (Part Two)

    • Podcast: Weekly Summary and Next Steps

    • Further Resources and Free Sales Tools

  • 4

    Week 4: Opportunity Management

    • Week 4: Introduction

    • Read the Case Study: The Odyssey Software Opportunity

    • Energiser 1: Qualification

    • Activity 1: Qualifying an Opportunity

    • Energiser 2: Questioning Part 1

    • Activity 2: Questioning Part 1

    • Activity 3: Questioning Part 2

    • Energiser 3: Questioning Part 2

    • Energiser 4: Listening

    • Activity 4: Listening

    • Energiser 5: Understanding your Competition

    • Activity 5: Case Study - Profiling the Buying Centre

    • Podcast: Weekly Summary and Next Steps

    • Further Resources and Free Sales Tools

  • 5

    Week 5: The Perfect Pitch

    • Podcast: Welcome to Week 5!

    • Energiser 1: Value Selling

    • Podcast: Talking Value with Dr Simon Kelly, author of Valueology

    • Energiser 2: Developing a Value Proposition

    • Activity 1: Developing a Value Proposition for Odyssey Software

    • Energiser 3: Preparing to Pitch

    • Paul Dodds: Pitch

    • Energiser 4: The Perfect Pitch

    • Activity 2: David Brent Video

    • Podcast: Summary of Week 5

    • Further Resources and Free Sales Tools

  • 6

    Week 6: Negotiation

    • Energiser 1: Introduction to Negotiation

    • Energiser 2: The Negotiation Process

    • Analysis of a Negotiation: Just go with it

    • Activity 1: Opening the Negotiation

    • Energiser 3: Trading and Bargaining

    • Activity 2: Bargaining

    • Energiser 4: The People Element of Negotiation

    • Energiser 5: Summary of Week 6

    • Further Resources and Free Sales Tools

  • 7

    Week 7: Closing and Customer Success

    • Podcast: Welcome to Week 7!

    • Energiser 1: Closing and Objections

    • Activity 1: Handling Objections

    • Role Play 1: Handling Objections

    • Role Play 2: Handling Objections

    • Energiser 2: Customer Success

    • Energiser 3: After the Sale

    • Podcast: Summary of Week 7

    • Further Resources and Free Sales Tools